In addition to sharing tweets and incorporating Sunshine Week-branded images into your posts, consider uploading short Sunshine Week videos on YouTube or TikTok, and repurposing the video(s) to create Instagram and Facebook stories.

Add a reminder(s) about Sunshine Week to your newsletter and other collateral materials. Consider dedicating some of your advertising budget to ads on Facebook, Twitter or Instagram and connecting your organization’s work to Sunshine Week. Further boost Sunshine Week momentum by sharing events and other social posts with your media contacts.