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Sunshine Campaign Resources

Published: January 17, 2008
Last Updated: February 11, 2008

Sunshine Campaign Resources


Overview: The Sunshine Campaign

The Sunshine Week alliance has begun a yearlong Sunshine Campaign project to bring the discussion of open government issues to election campaigns from president to local city council. While the initiative expands the scope of Sunshine Week to cover the entire election season, there still will be myriad events, coverage and other activities during Sunshine Week 2008, March 16-22.

The Sunshine Campaign is designed to spur campaign conversation — and commitment — to open government during the presidential race and continuing on through to city council contests. Journalists, and anyone else with the opportunity, are encouraged to ask every candidate for public office to explain his or her positions on open government and Freedom of Information issues.

Read more.




Sunshine Campaign Print, Web Ads in English, Spanish

Print and Web ads in both English and Spanish are available on the Sunshine Week Web site. The ads may be used by any participant free of charge now, during Sunshine Week (March 16-22), and through the November 2008 elections.

Get the ads here.

Pulse aquí para español.


Broadcast Public Service Ads and Materials

The Radio-Television News Directors Foundation , with the support of the John S. and James L. Knight Foundation, will produce a series of radio and television public service ads for Sunshine Week in March and another series in the fall, closer to the election.

Radio-Television News Directors Association "members and other journalists are in the perfect position to help with this project," RTNDA's Barbara Cochran wrote in her President's Column in Communicator magazine. "[M]any of you will have the chance to grill candidates in interviews, debates and town-hall meetings. These are golden opportunities to ask what could be some of the most important questions of the campaign."

More information on the availability of the ads will be posted here and on RTNDA's online Freedom of Information pages as it becomes available.




The Questions

In a memo urging people to ask candidates their views of Freedom of Information issues, ASNE Freedom of Information Committee co-chairs David Westphal and Pat Yack provide a list of suggested questions.

"At a time when world events have prompted strong pleas from some to expand secrecy in government, it is fundamental to the public interest to know where the candidates stand — just as we need to know their views on war and peace, jobs and the economy," Westphal and Yack wrote.

Read the memo and get the questions here.


The Survey

In October 2007, Sunshine Week sent a brief open government survey to the 16 Democrats and Republicans then in the race for the presidency. They were asked again to respond in December.

Only two candidates, John Edwards and Bill Richardson responded.

The complete survey is online here. Also posted are Edwards' reply and Richardson's answers.




Sunshine Campaign Brochure

A full-color tri-fold brochure about Sunshine Week 2008: The Sunshine Campaign can now be downloaded. The two sides should be printed back-to-back and then the page folded into thirds, with the campaign button ending up as the cover and the Sunshine Week and Sunshine Campaign pages facing each other.

Thousands of the brochures are being distributed along the 20,000-mile trek of the Project Vote Smart Purple Bus Tour, which is bringing live, interactive demonstrations of the online Voter's Self Defense System to communities across the nation. The Voter's Self Defense System provides online access to information on more than 40,000 candidates at all levels of government. Project Vote Smart also has worked with Sunshine Week to include questions about open government issues in its candidate surveys.

The brochures may be used by any participant in conjunction with Sunshine Week activities. They may not be altered or edited without express permission from Sunshine Week. Brochure artwork was created for Sunshine Week by EMacDesign.com.

Side 1

Side 2







What the Candidates Are Saying

In debates, surveys, interviews and editorial board meetings — such as the one at the Florida Times-Union in Jacksonville pictured here — the presidential candidates are being asked to share their thoughts on open government and Freedom of Information issues.

A larger database and analysis of their positions will be posted soon, but meanwhile, read what some of them have said.




Project Vote Smart Database Tracks Every Candidate

Sunshine Week partner Project Vote Smart offers a comprehensive, searchable online database of information about every candidate for office, from president to local city administrations. In addition to its online resources, Project Vote Smart's specially equipped bus is touring the country introducing people to the Voters Self Defense System. For more information, or to access its candidate resources, visit the Project Vote Smart Web site.




Join the Cause, Become a Fan

The Sunshine campaign is now a Facebook Cause and has its own Facebook Page.

Join the Cause to show your support and even make a donation for Sunshine Week and the Sunshine Campaign. You also can become a "fan" of Sunshine Week and the Sunshine Campaign through the main page.

Either way, displaying your support for open government will help spread the word about this important issue to your Facebook friends and throughout the network.




Get the Goods

Whether you support open government or just think Ronnie and Donnie are cute — or maybe even a little of both — you now can get exclusive Sunshine Week and Sunshine Campaign merchandise from our online store at CafePress.com.

Traditional Sunshine Week logo merchandise is available in our main shop, and we've created two others. One features the Sunshine Campaign "spokesmammals" Ronnie & Donnie on T-shirts, sweatshirts, caps, mugs, clocks, notepads and more. The other utilizes the Vote for Sunshine campaign button imagery on similar items, including actual campaign-style buttons.

Any organization interested in co-branding products with its logo and the Sunshine Week merchandise should contact Sunshine Week Coordinator Debra Gersh Hernandez.