Resources for Sunshine Week
The materials below may be used by any participant during Sunshine Week 2010, March 14-20, or to promote awareness beforehand, unless otherwise noted.
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Sunshine Week Public Service Ads
For Print, Online and Broadcast
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Sunshine Week public service ads are available for use online, in print or for broadcast. The ads' theme focuses on how Freedom of Information and Sunshine laws can make people local heroes by making a difference in their communities when they get involved and hold government accountable.
The broadcast ads are available in English and Spanish, and Spanish versions of the print and online ads are coming soon.
Web ads (above and at right) are available in three IAB-standard sizes: a 125x125 button, a 468x60 banner and a 120x600 skyscraper.
The print ad (below), available as a print-ready PDF download, utilizes a colorful comic book style to remind young people that they can make a difference in their communities. There is room next to the Sunshine Week logo for local branding.
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Also still available are previously produced Sunshine Week print ads, in English and Spanish, showing redacted text as part of the message. They can be viewed and downloaded here.
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Broadcast ads produced by the Radio-Television News Directors Foundation are available in 30- and 15-second versions, in both English and Spanish.
The PSAs were fed via satellite on Friday, Feb. 20. More information about downloading and viewing the TV and radio ads can be found online at RTNDF.
The broadcast ads also can be viewed by clicking on the image at right, or visiting the Sunshine Week YouTube page or Facebook cause.
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Sunshine Week logos are available in color and black-and-white jpgs, in horizontal and vertical layouts. The logos may be used in any Sunshine Week-related materials, including but certainly not limited to news coverage, commentary, Web sites, posters, fliers and educational materials.
Click here for downloadable images in English and Spanish.
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In addition, the Sunshine Week icon has been adapted into the Your Right to Know logo, which is available for use all year with open government/FOI reporting, events and other related initiatives. Download that logo here.
Atlanta Journal-Constitution Communications Director Mary Dugenske offers insight into how newspaper marketing departments can help editors to "foster awareness and appreciation of the need for open government and freedom of information, as well as build readership for the newspaper’s Sunshine Week stories." Read more here.
Join the Sunshine Week Cause on Facebook
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Sunshine Week maintains an active Facebook Cause page where members can share links, start a discussion or make a donation to the cause.
You also can show your support for Sunshine Week by becoming a fan on the Sunshine Week Facebook page.
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Whether you support open government or just think Ronnie and Donnie are cute — or maybe even a little of both — you now can get exclusive Sunshine Week and Sunshine Campaign merchandise from our online store at CafePress.com.
Traditional Sunshine Week logo merchandise is available in our main shop, and we've created two others. One features the Sunshine Campaign "spokesmammals" Ronnie & Donnie on T-shirts, sweatshirts, caps, mugs, clocks, notepads and more. The other utilizes the Vote for Sunshine campaign button imagery on similar items, including actual campaign-style buttons.
Any organization interested in co-branding products with its logo and the Sunshine Week merchandise should contact Sunshine Week Coordinator Cristal Williams Chancellor.
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The Society of Professional Journalists has produced special Sunshine Week Web pages offering ideas and resources for use by SPJ chapters specifically, in the classroom or by newsrooms in general. The guide offers ideas for coverage, a list of experts and sources, links to relevant reports and studies, curriculum ideas and classroom guides, and other tools to help anyone — not just SPJ members — celebrate Sunshine Week. It's online here.
"It's our duty as journalists, and a key mission for SPJ, to shine a light into the dark recesses of government secrecy," the site explains.
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David Shedden, library director for the Poynter Institute in St. Petersburg, has developed a comprehensive Freedom of Information-First Amendment bibliography that includes links to relevant sites and articles, as well as a list of books on the subject. The bibliography is available online at the Poynter Web site.
Bibliography
Society of Professional Journalists
Offers Sunshine Week Ideas, Resources
Get the Goods on Sunshine Week